Austin, the capital of Texas, exudes the lively culture and big personality that you would expect from the heart of the Lone Star State, a fact that Texans readily acknowledge. With a population of 2.25 million, Austin is the third-largest city in Texas.

However, it’s not just Texans who recognize Austin’s charm. Between 2000 and 2010, Austin’s population doubled, with an average of 100 new residents arriving each day from cities as far as Sacramento, California; Las Vegas, Nevada; and Atlanta, Georgia.

So, why is moving to Austin attracting so many people? Keep reading to discover some of the many reasons why this city is beloved and an excellent place to live.

You’re Always Welcomed in Austin

Texas Hospitality

While job opportunities and entertainment options may attract people to Austin, it is the genuine Texan friendliness that often keeps them in this rapidly growing city. You can strike up conversations with cashiers and fellow customers while running errands and easily find help whenever you need it.

This warm and welcoming atmosphere allows you to seamlessly integrate into your desired community, making friends and finding support that can make this bustling city feel like a small and comfortable town.

Choosing Austin as your home is a great decision for many reasons. Whether you relocate here for work or other reasons, you are likely to fall in love with its beautiful weather, friendly people, and rich culture.

Growing Job Market

Many people are drawn to Austin due to its reputation as a hub of high-paying jobs. The city is home to numerous tech startups and major tech companies, earning it the nickname “Silicon Hills.” Here are some noteworthy tech facts about Austin:

Although technology plays a significant role in Austin’s job market, it is not the only industry that offers opportunities in the city. Job seekers can find a wide range of employment options across various sectors, such as:

  • Healthcare
  • Education
  • Government
  • Tourism and hospitality
  • Construction and real estate
  • Finance and banking
  • Manufacturing
  • Energy and utilities
  • Creative industries, such as music and film

This diversity of industries provides a robust job market and makes Austin an attractive destination for people seeking different career paths.

Austin’s economy is thriving, thanks to its mix of established businesses, small enterprises, and startup companies. This strong economic environment translates into an average weekly pay for Austin residents that is 10 percent higher than the national average.

The city’s healthy economy has earned it recognition as one of the leading cities in the United States for startups, young entrepreneurs, and women entrepreneurs. In fact, Austin’s job market is expanding so quickly that it has been named the top city for economic growth in Texas by Bloomberg and the fifth fastest-growing city in the entire country.

Overall, Austin’s dynamic economy and diverse job market make it an attractive place to live and work for people from all walks of life.

Presently, Austin has an impressively low unemployment rate of just 2.7 percent, which is lower than the national average. With a wealth of high-quality employment opportunities available in various industries, relocating to Austin can be an excellent choice for skilled professionals and families seeking stable and well-paying jobs.

Low Cost of Living

We have also taken a full pitch on the cost of living in Austin which you can read here.

It is often assumed that high salaries come with a correspondingly high cost of living. However, in Austin, you can enjoy a comfortable income without having to spend all your earnings on housing and food.

This is one of the main reasons why so many people move to Austin from other big cities, such as San Diego, CA, where living expenses can be very high.

While Austin is not the cheapest place to live in the country, with a median home price of slightly over $400,000, it can still offer a lower cost of living compared to other major cities, thanks to its relatively low expenses, coupled with a high median income. Here are some numbers to consider:

  • Median income of $74,860
  • No state income tax
  • Average 1-bedroom rent of $1,068
  • Inexpensive essentials, such as groceries and gas
  • Public transport pass for just $60

Incredible Schools

Austin’s education system is thriving, making it an excellent choice for both your own education and your children’s. Four of the public school systems in the Austin metro area have been recognized as the best in the country by Expansion Management Magazine. Additionally, U.S. News & World Report has listed 14 Austin high schools among the best in the nation.

If you are seeking a high-quality college or university education, Austin has much to offer. The University of Texas at Austin, St. Edward’s University, and Concordia University are all exceptional institutions that provide a superior education in areas such as education, technology, healthcare, and other in-demand careers.

Public Transportation

Austin is a standout among Texas cities when it comes to the quality of its public transportation system, making it an attractive option for those who prefer not to drive or want to save on gas. The city boasts an extensive network of bus and rail lines, which not only cover downtown areas but also reach outlying suburbs, making work commutes and other important trips much more accessible. Additionally, the public transportation system offers accessible rides and a Pickup App, which allows you to order rides for the same price as a bus fare.

Low Crime Rates

Austin has a reputation for low crime rates compared to other cities. In fact, its crime rates are below the national average. A 2019 study ranked Austin as the 8th safest city in the US, and its violent crime rate is 12 times lower than the national average. For those who prioritize safety, the west side of Austin, specifically Old Enfield, Hyde Park, and Rollingwood, are considered the most secure locations.

Outdoor Spaces

Austin is committed to an eco-friendly lifestyle, and maintains numerous outdoor spaces for residents to enjoy. Despite being a large city, living here provides access to stunning areas for exercise, leisure, and relaxation in the wonderful weather. Along with the many parks in the area, here are some outdoor spaces to explore for the best in outdoor entertainment in Austin:


Living a healthy life and managing illnesses require easy access to good healthcare. For the nearly one million people who live in Austin, finding quality healthcare is just a short drive away. 

Austin has a number of healthcare facilities that have been recognized for their superior care. Four of the city’s hospitals have been named in the list of top 100 hospitals in the entire nation. Texas Children’s Hospital, located in Austin, is ranked 3rd in the nation among pediatric hospitals. The healthcare scene in the city is constantly expanding, with new facilities and hospitals being continuously built. If you move to Austin, you can experience the quality of healthcare firsthand.

Endless Shopping

Austin is a shopper’s paradise. Beyond the typical big-box stores, the city is home to a diverse array of shops and boutiques. Whether you’re looking for antiques, thrift stores, or handcrafted food, Austin has it all. Spend a day exploring the city’s malls, or check out the many small retail stores, art shops, and jewelry makers. Whatever your style, you’re sure to find something you love in Austin.

Diverse Neighborhoods

One reason why Austin is popular for relocation is the availability of safe and diverse neighborhoods that fit any budget and preference. From the vibrant downtown to the serene West Austin, everyone can find a suitable home in the city. Austin has been recognized as the best city to raise a family, a top city for millennials to live, and a top city to retire. Check out some of the city’s popular neighborhoods:


Center of the city’s entertainment and dining culture with premium condos and apartments within walking distance to everything the city offers.


A diverse area that combines hipster and historic culture, with walkability and proximity to downtown.


An affluent area located in the countryside with abundant greenery, golf clubs, great schools, and large homes that offer both comfort and access to the city’s Loop 360.


South Austin is a diverse and lively area of the city, known for its food and music scene. It is a popular destination for locals and tourists alike.